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ชื่อเรื่องEthical issues in communication professions : new agendasin communication / edited by Minette E. Drumwright.
Dewey Call #302.23 N532 2014
ผู้แต่งเพิ่มเติมDrumwright, Minette E., ed.
เนื้อหาFreedom of the press and journalism ethics in the Internetage /Jason M. Shepard --The plight for journalistic ethics amid technological innovation and exterior forces /Jenn Burleson Mackay --Kant on unsocial sociability and the ethics of social blogging /Scott R. Stroud and Danee Pye --The case of media violence: who is responsible for protecting children from harm? /Karyn Riddle --Ethics and advergaming: concerns of marketing to youth /Vincent Cicchirillo --Ethics in crisis communication: persistent challenges and emerging issues /Lina Svedin --Putting problems into context: an organizational approach to advertising ethics /Erin Ee Schauster --Clarifying, confusing or crooked? how ethically minded consumers interpret green advertising claims /Lucy Atkinson --Crowdsourcing and co-creation: ethical and procedural implications for advertising creativity /W. Glenn Griffin--Ethics, advertising, and racial segmentation: an integrated social identity perspective /Troy Elias --DTCprescription drug advertising: focusing on ethics /Michael Mackert and Marie Guadagno --Ads are watching you: advertising applications of facial recognition technology and communication ethics /Seung-Chul Yoo --Ethical issues in marketing communication in emerging markets: the case of advertising in the Middle East /SaraKamal.
หัวเรื่องMASS MEDIA--MORAL AND ETHICAL ASPECTS.
 JOURNALISTIC ETHICS.
 ADVERTISING--MORAL AND ETHICAL ASPECTS.
 MARKETING--MORAL AND ETHICAL ASPECTS.
ISBN9780415869942
พิมพลักษณ์New York : Routledge, 2014.
ชื่อเรื่องEthical issues in communication professions : new agendasin communication / edited by Minette E. Drumwright.
Dewey Call #302.23 N532 2014
ผู้แต่งเพิ่มเติมDrumwright, Minette E., ed.
ISBN9780415869942
พิมพลักษณ์New York : Routledge, 2014.
SeriesNew agendas in communication.
เนื้อหาFreedom of the press and journalism ethics in the Internetage /Jason M. Shepard --The plight for journalistic ethics amid technological innovation and exterior forces /Jenn Burleson Mackay --Kant on unsocial sociability and the ethics of social blogging /Scott R. Stroud and Danee Pye --The case of media violence: who is responsible for protecting children from harm? /Karyn Riddle --Ethics and advergaming: concerns of marketing to youth /Vincent Cicchirillo --Ethics in crisis communication: persistent challenges and emerging issues /Lina Svedin --Putting problems into context: an organizational approach to advertising ethics /Erin Ee Schauster --Clarifying, confusing or crooked? how ethically minded consumers interpret green advertising claims /Lucy Atkinson --Crowdsourcing and co-creation: ethical and procedural implications for advertising creativity /W. Glenn Griffin--Ethics, advertising, and racial segmentation: an integrated social identity perspective /Troy Elias --DTCprescription drug advertising: focusing on ethics /Michael Mackert and Marie Guadagno --Ads are watching you: advertising applications of facial recognition technology and communication ethics /Seung-Chul Yoo --Ethical issues in marketing communication in emerging markets: the case of advertising in the Middle East /SaraKamal.
หัวเรื่องMASS MEDIA--MORAL AND ETHICAL ASPECTS.
 JOURNALISTIC ETHICS.
 ADVERTISING--MORAL AND ETHICAL ASPECTS.
 MARKETING--MORAL AND ETHICAL ASPECTS.
ลักษณะทางกายภาพxx, 279 p. :ill.
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24500‡aEthical issues in communication professions :‡bnew agendasin communication /‡cedited by Minette E. Drumwright.
260__‡aNew York :‡bRoutledge,‡c2014.
300__‡axx, 279 p. :‡bill.
4900_‡aNew agendas in communication.
5050_‡aFreedom of the press and journalism ethics in the Internetage /‡rJason M. Shepard --‡tThe plight for journalistic ethics amid technological innovation and exterior forces /‡rJenn Burleson Mackay --‡tKant on unsocial sociability and the ethics of social blogging /‡rScott R. Stroud and Danee Pye --‡tThe case of media violence: who is responsible for protecting children from harm? /‡rKaryn Riddle --‡tEthics and advergaming: concerns of marketing to youth /‡rVincent Cicchirillo --‡tEthics in crisis communication: persistent challenges and emerging issues /‡rLina Svedin --‡tPutting problems into context: an organizational approach to advertising ethics /‡rErin Ee Schauster --‡tClarifying, confusing or crooked? how ethically minded consumers interpret green advertising claims /‡rLucy Atkinson --‡tCrowdsourcing and co-creation: ethical and procedural implications for advertising creativity /‡rW. Glenn Griffin--‡tEthics, advertising, and racial segmentation: an integrated social identity perspective /‡rTroy Elias --‡tDTCprescription drug advertising: focusing on ethics /‡rMichael Mackert and Marie Guadagno --‡tAds are watching you: advertising applications of facial recognition technology and communication ethics /‡rSeung-Chul Yoo --‡tEthical issues in marketing communication in emerging markets: the case of advertising in the Middle East /‡rSaraKamal.
650_7‡aMASS MEDIA‡xMORAL AND ETHICAL ASPECTS.
650_7‡aJOURNALISTIC ETHICS.
650_7‡aADVERTISING‡xMORAL AND ETHICAL ASPECTS.
650_7‡aMARKETING‡xMORAL AND ETHICAL ASPECTS.
7001_‡aDrumwright, Minette E.,‡eed.
850__‡aPSUJFK
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